Direct Distribution Partner · Singapore
The quickest way to get your brand into Singapore's B2B market
From Source to Service — ProViands is a distribution partner built differently. We bundle your product with complementary brands into single, consolidated orders — helping buyers meet minimum order quantities and lower their cost per order, so you get real time and attention from the chefs, F&B managers and owners who are usually hardest to reach.
- ¼ the cost of hiring a local salesperson
- ½ the time to first sale vs. the industry average
- 3 mo* trial — we guarantee your product gets placed with a buyer
*Conditions apply to the 3-month trial guarantee.
Is this for you?
Built for brands that have already proven themselves at home
We work with a small number of brands at a time, so we're selective about who we take on. ProViands is a strong fit if your brand is:
- Launched within the last 5 years
- Already gaining real traction in your home market
- Ready to grow into new markets, starting with Singapore
- Looking for a hands-on distribution partner — not just space in a warehouse
Why ProViands
Market entry shouldn't take months
Most brands enter a new market one of two ways — both slow, and both put the risk on you.
The old way
- Sell on consignment, or buy-in at wholesale and hope it sells
- Months before your first real sale
- You're one more SKU in a warehouse of thousands
- Little to no say in how or where your brand is positioned
The ProViands way
- We're your full distribution partner on the ground — warehousing, logistics and sales, done with more hustle than most
- We bundle your product with 4–6 complementary brands into one consolidated order — helping buyers meet minimum order quantities and lower their cost per order
- That makes it easy to get real time and attention from the chefs, F&B managers and owners who are usually hardest to reach
- Customised go-to-market and business development support that keeps going after the first sale
How it works
From your product to the buyer, in eight steps
This is exactly what happens once you come on board — no black box, no guesswork.
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01
Brand curation & selection
We assess your product, quality, pricing, positioning, certifications and supply capability against the small set of complementary brands we're currently building a portfolio around.
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02
Commercial & regulatory readiness
We align on pricing, margins, target channels and exclusivity, then get labelling, documentation and import compliance sorted — so nothing holds up the first sale once we're ready to sell.
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03
Onboarding & sampling
Our team gets trained on your product, brings in samples, and builds the selling points, applications and sales materials buyers actually respond to.
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04
Go-to-market planning & introductions
We map out exactly who to target — hotels, restaurants, F&B chains and senior care centres — then make direct introductions, bundled alongside complementary products into one consolidated order, so buyers can meet minimum order quantities without the hassle.
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05
Trial & validation
Interested buyers put your product to the test — kitchen trials, recipe development, costing and chef feedback for foodservice, or sample-based trial quantities for retail.
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06
Commercial conversion & first delivery
Once a buyer says yes, we lock in SKU, pricing, MOQ, payment terms and delivery frequency, set up their account and coordinate the first delivery — sizing that opening order sensibly rather than just maximising it.
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07
Activation & GTM support
We support the launch with marketing materials, menu promotions, chef collaborations, sampling and staff education — the follow-through most distributors stop doing after the first sale.
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08
Follow-up, reorder & scale
We track performance, gather feedback and build a consistent reorder pattern — then use that proof point to grow the account, add SKUs and open new customers and channels.
What makes it work
Why brands choose ProViands
A fraction of the cost
Working with ProViands costs roughly a quarter of what it takes to hire a local salesperson in-market — with a team that already has the relationships.
Half the time to first sale
The usual route to market — hunting for the right partner and waiting on introductions — typically takes months. Our direct introductions and consolidated ordering get real buyers saying yes in half that time.
A 3-month trial, guaranteed*
We commit to getting your product placed with a buyer within the trial — real skin in the game, not just a sales pitch. *Conditions apply.
Logistics that keep up
Warehousing in the north of Singapore with ambient and cold storage plus transport — built for same-day delivery when a buyer says yes.
Bundled orders, lower buyer cost
We only take on 4–6 complementary brands at a time and bundle their orders together — helping buyers meet minimum order quantities and lower their cost per order, so it's genuinely easy for them to say yes.
Real relationships, not cold outreach
Our network spans hotels, restaurants, F&B chains and senior care centres — built over years, not built for a pitch deck.
Our current focus
We curate deliberately — a handful of categories, done properly
At any given time we represent just a handful of brands, chosen so they complement each other. Right now, that spans one B2C category sold direct to consumers, and four B2B categories built for food-service and retail channels:
Health & wellness
Functional foods and drinks for health-conscious consumers looking to meet growing demand for healthier options.
Gourmet seafood & fine meats
Quality seafood and meat cuts for kitchens and menus that need consistency and genuine gourmet quality.
Rice, pasta, grains & others
Pantry staples sourced for genuine quality — the everyday backbone of a well-run kitchen.
Sauces & condiments
The finishing touches that define a dish, sourced for kitchens that care about consistency.
Alcohol & other beverages
Wines, spirits and beverages for bars, restaurants and retail that want a curated, reliable pour.
Why we exist
We started ProViands because great brands kept going undiscovered
There are more brands out there solving real problems than there are shelves and menus that know about them. We exist to close that gap — connecting the businesses looking for a better product with the brands that already built one, and doing the on-the-ground work most distributors won't. We're starting in Singapore, with Southeast Asia as a natural next step down the road for the right brands.
"We don't consider a product successfully distributed when it reaches the customer's door. We consider it successful when it becomes a repeat part of their business."
From Source to Service — the ProViands promise
Sudave
Founder & Managing Director, ProViands
With over a decade of experience across logistics, distribution and e-commerce, Sudave has helped SME brands enter the Singapore market in half the time it typically takes going it alone. Along the way, he's built a trusted network of buyers across the hotel, restaurant and wellness industries — the same relationships he puts to work for every brand ProViands represents.
Get started
Ready to see if Singapore is your next market?
Book a call and we'll assess your brand's potential in Singapore.